Li Auto Accelerates Global Strategy with Inaugural Showroom in Uzbekistan

The electric vehicle landscape is witnessing a landmark moment. Li Auto has officially announced its first international authorized retail center in Tashkent, Uzbekistan. This strategic move marks the start of the brand’s global journey. It brings popular models like the Li L9, Li L7, and Li L6 to the Central Asian market.

Forging a Path into Central Asia

For its overseas operations, Li Auto is adopting a different approach. Unlike its direct sales model in China, the company is using an authorized dealership model. This strategy allows Li Auto to partner with local experts. As a result, new customers can expect a seamless and premium experience. The expansion doesn’t stop in Tashkent, either. In fact, Li Auto will open two more retail centers this November in Kazakhstan. These will be in Almaty, the country’s largest city, and Astana, its capital.

A Strategy Built on Local Expertise

Strong local partnerships form the foundation of this expansion. To achieve this, Li Auto signed key cooperation agreements earlier this year. These partnerships are with leading regional dealers, including Control Auto in Uzbekistan, as well as Allur and Doscar in Kazakhstan. These partners are highly influential in the luxury auto sector. Moreover, their mature sales channels and local experience are vital for establishing Li Auto’s presence. Their robust after-sales networks also ensure every customer receives high-quality service.

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Looking Ahead: A Commitment to Global Innovation

A strong R&D foundation supports Li Auto’s global ambitions. The company has already established R&D centers in Germany and the United States to drive innovation. Furthermore, the company is planning for the future. New models set for a 2026 release will be designed from the start to meet international regulations. In addition to product development, the company is also building its overseas sales and service infrastructure. A comprehensive support network backs these efforts. Therefore, global expansion remains a core part of Li Auto’s long-term strategy as it expands into the Middle East, Central Asia, and Europe.

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