General Automotive Shines at 138th Canton Fair, Highlighting Global Strategy and “Intelligent Manufacturing”

The 138th China Import and Export Fair (Canton Fair) successfully concluded its first phase in Guangzhou from October 15-19. As a “barometer” and “vane” of China’s foreign trade, this session saw its global network expand further, with 207,000 buyers from 217 countries and regions pre-registering, creating an even higher-level platform for international business exchange.

General Automotive made a high-profile appearance at this year’s fair, marking both its first major showcase since joining the SOHO Holdings Group and a powerful declaration of its strength to the global market. The company presented a united front with its leading brands: CELIMO, TBBTIRES, e GOODTRIP. Alongside these, we were proud to feature our exceptionally durable HiLUCK line, known for its rugged reliability. This comprehensive portfolio vividly demonstrated the “intelligent manufacturing” charm of Chinese tires, capturing significant attention from global merchants and creating a vibrant atmosphere on-site.

A Renewed Brand Image, A Shared Green Philosophy

General Automotive’s booth design was a standout. The main color scheme of interwoven blue and green not only echoed the brand’s visual identity but also subtly conveyed its relentless pursuit of green manufacturing and sustainable development—a perfect match for the global market’s dual expectations for environmental protection and high performance. The strategic map of the company’s three major overseas production bases was clearly outlined at the center of the exhibition, intuitively presenting its deep achievements in internationalization, intelligence, and green practices, serving as a key window to deepen customer trust and explore emerging markets.

A Full Product Matrix, A Spotlight on Innovation

At the exhibition, General Automotive assembled 21 star products from its smart factories, covering its primary brands. The impressive lineup spanned multiple segments, including passenger car tires, truck and bus tires, OTR tires, and motorcycle tires, offering a complete set of all-scenario, high-performance tire solutions tailored for the global market.

• Passenger Car Tires: O GOODTRIP GE58 summer tire enhances quiet comfort while significantly improving drainage and wet-road safety through an optimized tread groove design. The GW28 winter tire uses innovative 3D sipes and a V-shaped pattern, greatly boosting grip and handling stability on icy and snowy roads.
• Truck & Bus Tires: TBBTIRES’ XR515 utilizes a two-stage molding process to reinforce the tire structure, demonstrating exceptional load-bearing performance. The KTX580, with its open-shoulder design, effectively improves heat dissipation and durability, extending service life and winning praise from international customers.
• Specialty & Bias Tires: O CELIMO HD565 motorcycle tire offers outstanding grip and high-speed stability. TBBTIRES’ L-2 tire, designed for skid steer loaders, boasts both strong traction and efficient self-cleaning. The DH901 industrial forklift tire, with its excellent wear and cut resistance, confidently meets the demanding needs of high-intensity operations. This segment also drew keen interest in our HiLUCK brand, which specializes in heavy-duty and industrial applications, promising ultimate reliability where it’s needed most.

Building Global Momentum

Throughout the fair, General Automotive’s booth was bustling, attracting a large number of merchants from emerging markets such as South America, Southeast Asia, Africa, and the Middle East. Through detailed explanations and in-depth interactions with the professional team on-site, customers highly recognized the superior performance and innovative concepts of the products. The number of cooperation intentions reached on-site far exceeded expectations, laying a solid foundation for the company’s future growth in the global market.

Looking ahead, General Automotive will leverage the Canton Fair as a stage to demonstrate its strength in accelerating its global layout, driven by both product and brand power. Relying on the platform resources of SOHO Holdings Group, the company will build new advantages in supply chain integration, smart manufacturing, and international expansion. We will continue to drive high-quality development through technological innovation, providing safer, more efficient, and more environmentally friendly tire solutions—embodied by our trusted brands like CELIMO, TBBTIRES, GOODTRIP, e HiLUCK—to users worldwide.